A total of 84 aspiring entrepreneurs from Brikama have been enrolled in a three-month business training program through a partnership between the Njie Charakh School of Basic Business Training and a local foundation.
The program is designed to equip participants with practical skills to launch and manage their businesses successfully.
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The initiative was praised as a transformative opportunity for women and youth. One of the key organizers, a well-known community leader and artist, highlighted the importance of long-term empowerment over short-term aid. He encouraged participants to take ownership of their future by learning how to generate income rather than depending on handouts. “Let’s come together to develop our country. The government cannot do it alone,” he said.
The CEO of Njie Charakh World Market also expressed his commitment to job creation and poverty reduction. He described the training as a strategic move to activate the potential of individuals who are currently without work. Drawing from his own life story of starting from street vending, he emphasized the value of perseverance and the importance of uplifting others through opportunity.
One participant shared how the training helped her manage profits and run a more stable business. “I’ve become financially independent and confident,” she said. Another, named Mam Tuti, noted the program’s significant impact on youth and praised it for changing lives in the community.
Encouragement also came from the program’s public relations representative, who reminded participants to remain patient and consistent. “Success doesn’t come overnight, but with time, you’ll see results,” she advised.
A returnee migrant spoke of how the program gave him hope and direction after a difficult period abroad. “I was lost after returning, but now I have a clear path. I’ve made real progress and no longer feel the need to migrate again,” he said.
Another participant, Agie Gaye, shared how the training helped her rebuild her business after several setbacks. “I used to struggle with marketing. Now I produce and sell soap and handbags, and my business is thriving,” she said.
Participants were urged to take the training seriously, as it could open doors to financial stability and independence. Many expressed deep appreciation to the organizers for their vision and commitment to empowering the community through entrepreneurship.
