The Government of The Gambia, in partnership with the Commonwealth Secretariat, has launched a series of digital platforms aimed at transforming the country’s trade, tourism, and investment sectors.
The launch event took place at the Sir Dawda Kairaba Jawara International Conference Centre in Bijilo, marking a significant milestone in The Gambia’s digital and economic development.
The event featured the unveiling of the Gambia E-Market Platform, Gamlumo, along with the Gambia Export Promotion Video and the Tourism Destination Video. These initiatives are key components of The Gambia’s National Export Strategy (2021-2025), which seeks to enhance the country’s global competitiveness. The development of these platforms was made possible through the Commonwealth Secretariat’s technical support, reflecting a strong partnership focused on advancing The Gambia’s economic growth and international reach.
Commonwealth Secretary-General Patricia Scotland expressed her support in a recorded message, highlighting the platforms’ potential to open new opportunities for Gambian businesses, especially women-led enterprises. She emphasized the role of e-commerce in strengthening economic resilience and promoting global recognition for The Gambia.
Hon. Baboucarr O. Joof, The Gambia’s Minister of Trade, Industry, Regional Integration, and Employment, praised the initiative, noting that the Gambia E-Market Platform will help businesses expand their global reach, improve competitiveness, and drive economic progress. He acknowledged the support of international partners and called for continued collaboration to ensure the long-term success of these digital tools.
A live demonstration of Gamlumo showcased its function as a digital marketplace designed to connect Gambian businesses with global markets. The platform is expected to play a vital role in boosting national economic growth.
Key highlights of the event included:
– Tourism Destination Video: A showcase of The Gambia’s cultural heritage and natural beauty, positioning the country as a top travel destination.
– Export Promotion Video: A focus on promoting The Gambia’s high-quality products to international markets.
– Investment and Exports Digital Platform: Providing resources for investors and streamlining the investment process, enhancing The Gambia’s appeal as a destination for international investment.
The event concluded with the signing of an MoU between the Gambia Investment and Export Promotion Agency (GiEPA) and key partners, underscoring the nation’s commitment to economic growth. With the launch of these platforms, The Gambia is set to embark on a new phase of digital transformation, fostering trade, tourism, and investment opportunities.
